HUBER Technology España Becomes HUBER Technology Ibérica and Takes Over Market Development in Portugal

HUBER is further expanding its presence on the Iberian Peninsula: Effective July 1, 2026, the Spanish subsidiary has assumed responsibility for market development activities in Portugal. As part of this strategic expansion and to reflect its presence across the entire Iberian Peninsula, HUBER Technology España will henceforth operate under the name HUBER Technology Ibérica.

By taking over market development in Portugal, the company is enhancing its ability to serve customers locally while further strengthening the HUBER brand throughout the region. Direct market access will enable the company to expand existing customer relationships and systematically unlock new market opportunities.

Thanks to Long-Standing Partner Amprotec

HUBER would like to express its sincere gratitude to its long-standing partner Amprotec. For 38 years, the company, under the leadership of the Lopes family, has developed the Portuguese market with great dedication and has made a significant contribution to the successful establishment and growth of the HUBER brand in Portugal.

Successful Development of the Spanish Subsidiary

The renaming to HUBER Technology Ibérica reflects the dynamic and highly positive development of the Spanish subsidiary, which was founded in 2001 and is celebrating its 25th anniversary this year.

In recent years, the company relocated its headquarters within the Madrid metropolitan area from Las Rozas to Alcobendas. The new, expanded facilities provide ideal conditions for continued growth and support the company’s future development.

Strong Foundation for the Future

By extending its market responsibility to Portugal and continuously expanding its portfolio of products and solutions, HUBER Technology Ibérica is creating a strong foundation for further growth across the entire Iberian Peninsula.