HUBER SE continues to expand its international presence: With HUBER Arabia, the company has established a new subsidiary in Saudi Arabia and successfully launched operations. 

Saudi Arabia is one of the most dynamic and fastest-growing markets in the water and wastewater industry. The increasing demand for sustainable water solutions and the country's ambitious infrastructure projects present significant opportunities, but also require local proximity, expertise, and commitment.

Even greater customer focus and tailor-made solutions

‘This is precisely where HUBER Arabia comes in. Our new subsidiary enables us to operate directly on site, provide an even better level of customer service, and develop tailor-made solutions for the specific requirements of the Saudi Arabian market,’ says Chief Sales Officer Rainer Köhler.

Leveraging synergies with the subsidiary MENA Water

Another particularly welcome development is the close cooperation with the subsidiary MENA Water, which is based in Sharjah near Dubai and is already operating successfully in the region. These synergies between HUBER Arabia and MENA Water strengthen HUBER's position in the Middle East: ‘This strategic expansion is another milestone on our journey to provide sustainable solutions for water and wastewater worldwide – and a strong sign of our long-term commitment to the region,’ says Rainer Köhler.